Sneakers: Part of the Entrepreneur’s Uniform

Barney Waters, new president of K-Swiss, Targets Entrepreneurs with new GV Sneaker

By: Paul Hickey, Founder / Lead Strategist – Data Driven Design | VP, Digital Strategy – SnapShot Interactive

If we’ve talked in the last six months, you probably know I’m somewhat obsessed with Gary Vay-Ner-Chuk, and he has become a huge inspiration to me in my journey through the business world in 2017. Recently, on the #AskGaryVee show, he had an amazing conversation with Barney Waters, president of K-Swiss, and Patrick Buchanan, global marketing director for K-Swiss, in which they talked about sneaker culture, and how K-Swiss is trying to fit in again.

Waters (above) called sneakers “part of the entrepreneur’s uniform,” and I found his POV extremely refreshing and validating. Vay-Ner-Chuk laughed at the idea of ever wearing dress shoes.

That’s pretty much where I am. Sneakers, among other things like music (mostly hip-hop) and healthy eating and working out consistently, are among my top five motivational subtleties that drive my day.

Seriously, it sounds weird but picking out my shoes each day gives me confidence and a sense of pride in what I’m doing.

My shoes always are a reflection on my mood, my schedule, my workload and my focus.

Props to K-Swiss for targeting the entrepreneur demo and going after Gary Vee to help them lead the charge. You bet’cha I emailed gvsneaker@vaynermedia.com with my shoe size (a call to action Gary Vee shouts out several times in this interview. We’ll see what happens.

Even though I’m brand loyal to Nike (the feature photo for this post is my home office with my new kicks on the table), I’d rock a GV sneaker by any brand.

I’m now looking forward to seeing what Waters and Buchanan do on social media to grow their brand and connect with their target audience (apparently I’m one of them).

In the meantime, I’m pumped to rock my new Nike’s manana and the next day.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.