One look at my Instagram profile and it will show you that I have about 150-ish followers. The number fluctuates on a minute-by-minute basis due to several factors, many of which I fully understand now after actually using the platform for several months.
Admittedly, I’ve been a Google Analytics and Google Adwords geek since 2007, and I’ve built hundreds of WordPress websites and published thousands of blogs since 2006, but have absolutely been painfully late to social media – as a user.
Like many others who work in the digital space, I just haven’t LOVED to spend my free time there. Understandable, right?
I’ll cut myself some slack, to a certain extent.
But honestly, Google Adwords has become a bit over-priced. Don’t misunderstand, still effective, but overpriced, compared to social media apps like Facebook and Instagram.
Quite simply, online brands, brick and mortar businesses, local service businesses and charitable organizations can reach their target audience cheaper and more effectively on Facebook and Instagram than on Google Adwords.
As soon as I fully bought into that. I mean, fully bought in, I realized I had to (granted about 5 years too late to the party), establish some real tried and true strategies and tactics to building content for Facebook and Instagram that will help sell our clients services and products.
Why? 700 million active users on Instagram. People are there. Your target audience is there.
You are there as a user, whether you have 20 followers or 20 million followers, you’re spending time there.
You’re spending time there while watching TV, driving, while in meetings… yes, while driving, while playing with your kids, etc.
You’re there. Your audience is also there.
And if I can’t convince you or my clients of business significance of using Instagram to reach your target audience, that’s totally fine, the fact of the matter is that I had one particular client ask me how to grow their Instagram following. Period.