Podcast Episode 11: Interview With Snapchat Designer

Former Employee Trevor Denton and I Catch Up

By: Paul Hickey, Founder / Lead Strategist – Data Driven Design | VP, Digital Strategy – SnapShot Interactive

Easily one of my underrated favorite things I’ve done this year so far is catch up with an old employee of mine, Trevor Denton. I originally met Trevor through my wife, who was his high school teacher. He was working at Big Frog T-Shirt Design company in Franklin, TN in 2012 when I told my wife I was looking for web designers at Cabedge Design, LLC, where I was managing director at the time.

I was inundated with resumes from designers, as Cabedge had a great reputation for outstanding visual design. I interviewed several people, but Trevor stood out.

You could tell there was something special about him, ready to burst through. He had his own company, Ginger Problems, and was a social media beast. A true entrepreneur with design chops to boot.

I hired Trevor and we worked with each other for about two years before he left Cabedge for bigger and better things.

We’ve all since left Cabedge, but it was great catching up with Trevor. We cover a ton of subjects in this podcast, including:

  • How he made the jump from Nashville Agencies to Starbucks and Snapchat
  • What a “target audience” really is when it relates to Snapchat / social media
  • What music he’s into lately 🙂

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.