AJ Brown
Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
AJ Brown
The Reward
Despite making the Super Bowl and having caught the 3rd most TD’s in 2022, his card market didn’t respond accordingly. Owning cards of WR’s can be frustrating. Despite the on field success, there generally isn’t a ton of movement in the card market. AJ Brown’s card market actually spiked upon getting traded to the Eagles in April of 2022. That was the time to sell Brown. As a rule, you need to pay closer attention and react to position players in the news cycle, because the window will open and close a lot quicker than it will for QB’s.
The Risk
There isn’t much upside owning Brown at the moment. The positive is he plays WR for the Eagles, with the only marker to move his market being a Super Bowl victory. There is a fairly good chance the Eagles make it back in the next few years, but as we all know, that window can close awfully fast in the NFL.
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