Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Potential, potential, potential. The third-year sophomore is 6'4", 236 lbs. and has dual threat capabilities. He's not that great of a passer yet, and from a sports card perspective, he doesn't have any Bowman U cards, so it's all Leaf. In spite of this, he's still someone worth monitoring and potentially investing in. He's on Mel Kiper Jr.'s big board.
This is still a ranking that is all about potential because Richardson has a ton of talent. I'm not giving up on him. He didn't get many chances as a passer last season -- he threw just 64 passes -- and he's completing just 53.2% of his passes with zero touchdowns and four interceptions so far this season. But the arm talent and the dual-threat ability are undeniable. He hasn't taken a step forward as a passer yet, but there's still plenty of time. I wouldn't be surprised if he returned to school next year and entered the 2024 draft, after he gets more starts under his belt.
Richardson is super raw and may not have much of an NFL future. Or, on the other hand, he could be a first round pick someday and dominate.
All said, he's somewhere between a Lamar Jackson and a Malik Willis.
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