Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Don't know who Auston Matthews is? Get familiar, real fast. At age 24, the former number one overall pick in the 2016 NHL Draft is already a top five player in the NHL, leading the Toronto Maple Leafs to a 54-21 record.
Get ready to start seeing Matthews a lot more on ESPN, as he and Connor McDavid are taking over the league.
He led the NHL in goals in 2021-22 with 60, and finished T6 in skater points with 106.
Toronto is a solid hockey market, and the upside here is winning a Stanley Cup one day. If this happens, Matthews' investors will be smiling for a long time.
After an unfortunate first round East playoffs loss to Tampa Bay, it will be interesting to see if his prices dip and we enter a buying period for the young star.
If you're just now buying him, you're realizing he's not cheap. True hockey investors have been buying him for a long time. So the real risk is in his high pricing. Will there be room for movement in the direction we all want to see? (Up and to the right).
That's the real risk in Matthews.
Spending so much on a Hockey player is a huge risk, but with ESPN covering more and more hockey, and The Hobby being stronger than ever, we don't see his prices going down - high floor; high ceiling.