Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
After a slow start to his rookie season due to injuries, the #1 pick in the 2021 NBA Draft has dominated since being named the Rising Stars MVP at 2022 NBA All-Star Weekend.
He has 25 or more points in three of his last four games, and was named NBA Rookie of the Month in March after averaging 23 points, 7 rebounds and 6 assists - the first time since Michael Jordan did it his rookie year of 1984-85.
He's a true leader, and is only 20. I'm excited to see him dominate with a RoY chip on his shoulder - like Magic Johnson did after missing out on the award to Larry Bird.
Cunningham's card value is high but should continue to climb as the Pistons improve. They're sure to get a stud in the top five this year to help with the supporting cast.
The Pistons suck, for now, and that's the short term downside for his cards. Buying in now, before Prizm or Select are out, means a likely dip in value over the next year before a rise later.
I see Cade as a long term investment, but if you buy the right cards, you shouldn't really ever experience much of a dip in value.