Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Cale Makar is 23 years old and was selected in the first round, fourth overall, by the Colorado Avalanche in the 2017 NHL Entry Draft.
He is in his 4th year with the Colorado Avalanche and has a long-standing contract up to 2026-27 season.
Since winning the Calder Memorial Trophy in 2019-20, making the NHL First All-Star Team (2021), and becoming a 2nd-time finalist of the Norris Trophy (2021 & 2022), Cale has already established himself as one of the premier defensemen in the NHL.
In the Stanley Cup Final playoffs, Makar has been Colorado's top scorer and the best player with 22 points (five goals, 17 assists) in 14 games. With such incredible performances, get ready to see more of Makar!
There is not much risk for Makar’s cards given his spectacular talent. His cards hold potential for a higher ceiling as there is plenty of room for growth in terms of the card prices.
However, whether his cards would hold their value in the long term may be questionable. With the steep competition with other exceptional players like Connor McDavid, Leon Draisaitl, Roman Josi, and Victor Hedman, can Makar consistently establish impressive stats in the upcoming years?