HERO

Juan Soto

Soto is a hold for now. Don’t buy unless you can get a really nice deal at a card shop or small show. Don’t sell until there is some serious hype for the 2023 season building up in April and May.

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Dak Prescott

I wouldn’t blame you if you sold him coming off the victory over Tom Brady and the Bucs on Monday Night Football in the Super Wild Card round of the playoffs. Prices spike after performances on big stages like that, but it may be a decent idea to hold and see how far he takes the Cowboys.

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Travis Kelce

Our Investing Thesis The hobby is huge. There is a ton of temptation and FOMO. It’s easy to become undisciplined and sloppy in pursuit of making money investing in sports cards. Our sports card investing thesis is three fold. 1. Don’t Chase. The way to make money investing in Sports Cards is NOT to chase…

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Ronald Acuña Jr.

Our Investing Thesis The hobby is huge. There is a ton of temptation and FOMO. It’s easy to become undisciplined and sloppy in pursuit of making money investing in sports cards. Our sports card investing thesis is three fold. 1. Don’t Chase. The way to make money investing in Sports Cards is NOT to chase…

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Josh Allen

While I can see holding Allen in the chances he takes Buffalo to the Super Bowl off of an emotional run with the Damar Hamlin situation, the reality is that he’s not the long term hold Mahomes is. You’ll want to sell Allen at some point soon, whether now, or in the event he gets the Bills into the Super Bowl.

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Joe Burrow

As much as I love Burrow, and as tempting as it is to buy him during the NFL Playoffs, don’t do it. His prices are super inflated during this time of increased interest and media coverage. Wait until June to buy him.

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Lamar Jackson

If you’re buying Jackson now, then you’re trying to beat the hype spike that is sure to happen after he signs a massive deal this offseason, and you’d better be ready to sell in August, during the preseason hype and before any major injuries sink his value again.

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