Cristiano Ronaldo

Cristiano Ronaldo

Our Investing Thesis

The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.

Our sports card investing thesis is three fold.

1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.

2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.

3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.

There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.

We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.

Cristiano Ronaldo

The Reward

I don’t think there has been a better time to buy Ronaldo than in the past 12 months. If you want to buy into a GOAT that will go down in history with records, goals, media attention, the assets to have a post-player career, etc., Ronaldo is the perfect addition for your portfolio. Ronaldo is playing in the Saudi Pro League for Al-Nassr FC, making a bundle of green. As long as he is out there, he will continue to drop prices. I believe that Ronaldo is probably done with his Portugal side, and we are watching the ride off into the sunset under our eyes. I think Ronaldo will have an amazing post-playing career, whether that is in the media, coaching, or investing. He will likely take the Lebron, Shaq, Peyton Manning route to retirement rather than slipping into the background. (Additionally, I think Ronaldo Jr. Plays in here too.)

The Risk

The risk here is also that he will have a very public post-playing career. Unlike his rival Messi, Ronaldo loves the limelight and honestly deserves it. He has gone above and beyond in his career, but occasionally, there have been small controversies. One of Paul’s least favorite things about investing in guys on the back end of their career and in retirement is that they have no significant markers left, and the media could tear them down. I don’t think Ronaldo is following the same path as Ronaldinho here, but there is a small amount of risk that his career peters out in the end and that he doesn’t handle retirement well.

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  1. Patrick Angelo on April 29, 2022 at 9:04 am

    What about his megacraques, mega cracks or WCCF?

    • Paul Hickey on May 27, 2022 at 10:53 am

      Good questions. I’ll have to look more into these. They’re rare, and more valuable, but buying in now seems risky, because I think the market accepts more recognizable brands. Not saying it’s right, but it’s true.

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