Dak Prescott

Dak Prescott Sports Card Investment Report

Our Investing Thesis

The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.

Our sports card investing thesis is three fold.

1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.

2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.

3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.

There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.

We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.

Dak Prescott

The Reward

As good as Dak is, the window is closing on his upside after the Cowboys' NFC Divisional Round loss to San Francisco. As long as he's the Cowboys starting QB, he'll have value, and a solid card market, but until he wins a Super Bowl, it will be hard to profit from him.

The Risk

Dak's prices dropped quite a bit after the playoff loss to the 49ers, a perfect example of how the card market works. If you're holding him now, wait until next August to try and list him again. I don't recommend buying in. The floor is low and the ceiling is closing fast.

Get the full investment report, including an in-depth look at which cards to buy now, how long to hold them and when to sell them. Get the rest. Go Premium here. Already a member? Log in here.


  1. Debra Roberts on August 25, 2022 at 10:50 am

    Paul, Something that would be SUPER helpful is a summary of the top 50 players with Buy / Sell / Hold so we don’t have to click on each player individually (over and over again for those of us who cannot retain information for longer than ten minutes. LOL.) I am interested in football, basketball and baseball but imagine others would find this very handy for the other sports.

    Is this something you might be able to accomplish — maybe in a spreadsheet form?

    Thank you for your consideration


    • Paul Hickey on August 30, 2022 at 10:58 am

      Hi Debra,
      Thanks for this suggestion! I’ll take it into consideration. I think it would make sense for me to make this part of the monthly premium subscriber articles that I put out. Stay tuned for it there. 🙂


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