DAMIAN LILLARD
Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
DAMIAN LILLARD
The Reward
We love Lillard so much, so you can’t fault him for his loyalty to Portland. As an investor in Lillard, knowing what his value could be on a championship type team, vs what it is in Portland is a little hard to watch. He’s a future HOFer that might never win a ring, but you have to wonder if Portland ever does him a favor and ship him to a contender at some point in his career. Lillard cards are affordable so if you see a path for a title run in his career, buying some stock in Dame Time could net you a nice return.
The Risk
Damian Lillard retires a Trailblazer without sniffing a ring. He is applauded for his loyalty, but that doesn’t do anything for investors. That may be the likeliest scenario, but we’re willing to take the risk that Lillard moves on at some point and finds himself in a title run. It would make for a great story, which is what the card investor community lives for.
Get the full investment report, including an in-depth look at which cards to buy now, how long to hold them and when to sell them. Get the rest. Go Premium here.
