Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
The Reward: The fourth overall pick in 2019 (yep, just after Zion, Ja and RJ), is finally back from injury, and in a position to lead the Hawks to a comeback run for the playoffs. He's a 6'8" wing that can defend and score at a very high level, and his cards are so cheap right now, it's the perfect time to buy in.
I see him as "the next Desmond Bane or Tyrese Maxey," guys that now have a new floor due to their recent success on the court.
Even though the Hawks lost to the Heat in the first round of the playoffs, Hunter actually looked like a legit threat, and he stayed healthy.
The Risk: Injury. That's it. The Hawks traded Cam Reddish this past season, making room for Hunter and showing their commitment to him as their main wing player. The only thing that can get in his way now are his injury issues. But if he stays healthy, his card prices will continue to rise.