Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
2022 was a bit of an odd year for DK Metcalf. Playing without Russell Wilson for the first time in his career, Metcalf actually had the most targets (141) and receptions (90) of his 4 year career. The strange part was that he also had a career low 6 touchdowns. Geno Smith was able to get him the ball a bunch but on a career low, 11.6yds/rec. Flat out Metcalf wasn’t making the big plays we were used to seeing. He has flare, which helps his card market, but as long as he is being paired with Geno Smith he likely won’t be hitting many home runs. And, although he has some of the most red zone targets in the league, his catch % is one of the lowest. We’re holding DK for the foreseeable future with the option to sell if he pops in 2023.
Geno Smith being his QB doesn’t do DK many favors. Geno is a fine QB, but they weren’t able to connect for many TD’s last year, and Seattle isn’t making any playoff noise in the next few seasons.
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