Erling Haaland

Erling Haaland

Our Investing Thesis

The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.

Our sports card investing thesis is three fold.

1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.

2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.

3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.

There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.

We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.

Erling Haaland

The Reward

The Norwegian giant is only 22 years old and already one of the top two players in the world. He's about as good as it gets in terms of a mix of proven talent, accomplishments and future potential.

He's Manchester City's prized possession. With Haaland in the Premier League, his visibility has risen to the point that his popularity in North America and the UK has skyrocketed.

He's on a ridiculous record-setting pace this Premier League Season, and will be the top soccer player in the world for a long time.

The Risk

The bummer on Haaland is that he's not going to be in contention during the World Cup due to his home country not being very good. Many other players will get a "World Cup Bump" but the largest international stage won't be something that his card owners will get to take advantage of.

Now, many soccer investors may not care, but they should. Why? Simple economics. Supply and Demand. Demand for Haaland's cards may be high among those who "know soccer," but I promise you that folks who are just getting into Sports Card Investing that don't follow "Proper Football," won't care about him, which limits his market size, compared to other guys, like Kylian Mbappe and Vinicius Jr.

Get the full investment report, including an in-depth look at which cards to buy now, how long to hold them and when to sell them. Get the rest. Go Premium here.


  1. Patrick Angelo on April 29, 2022 at 9:18 am

    His rookies are with Red Bull Salzburg.

    • Paul Hickey on May 27, 2022 at 8:22 am

      Nice! Thanks for adding this in Patrick. I’ll be working on adding these in to his profile.

      • Paul Hickey on June 2, 2022 at 2:56 pm

        Hey Patrick!
        I just updated this profile with some more cards. Let me know what you think. 🙂

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