George Russell

George Russell Sports Card Investment Report

Our Investing Thesis

The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.

Our sports card investing thesis is three fold.

1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.

2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.

3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.

There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.

We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.

George Russell

The Reward

Russell is a calculated FLIER. He has six career podiums in his young career, and while he's never won a race, many think Russell is a future F1 World Champion. He's been groomed for the last several years as such.

He's 24, racing as Hamilton's teammate at Mercedes, ready to take Hamilton's seat as the top F1 Driver in the world maybe even sooner rather that later.

To make money investing in sports cards, you have to know who's next, and put money into that person's cards.

Russell is that guy.

He's a buy and a hold right now, because he's about to win his first race. When he does, there will be a prime selling opportunity for F1 investors.

The Risk

The only risk is buying the wrong Russell cards or getting impatient and selling too early. There will be selling opportunities in the coming years when he starts to win races.

Get the full investment report, including an in-depth look at which cards to buy now, how long to hold them and when to sell them. Get the rest. Go Premium here.


  1. Patrick Angelo on April 29, 2022 at 9:34 am

    The next decade is going to be insanely competitive with the absurd amount of young talent in F1. Russell will be right near the top of the leaderboard challenging for world championships with Max, Charles, Lando, Oscar and possibly Pierre, Esteban and Carlos depending on the quality of the cars they will be in season to season.

    • Paul Hickey on May 27, 2022 at 8:02 am

      I hope you’re right about Russell. Seems we’re on the same page there. My F1 Card Strategy Co-Host Greg Lanctot believes in Russell also. I think now is a great time to buy him. Do you agree? My other guy is Oscar. How good will he be?

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