Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
The Reward: At age 26, the Greek Freak has everything sports card investors should be looking for. He's an unstoppable force, who already has two NBA regular season MVP awards, an NBA Championship, Finals MVP and a 50-point performance in the clinching game.
He blew past the Bulls 4-1 in the first round of the 2022 NBA Playoffs, and even though he and the Bucks lost to the Celtics in Round 2, his individual performances were just as dominant as they've ever been. We may be entering a solid Giannis buying period after the NBA Finals, so we've still got our eye on him as a top tier sports card investment.
All of this, and he likely has 10-12 more years to add more accolades. Not to mention the fact that he's extremely likable and marketable, and sure to be one of the faces of the NBA for the rest of his career.
He was also just named the number 18 overall player in NBA History by the League itself. I see Giannis as a sure fire safe investment with high upside.
It's also worth noting that if you would have invested in any of the Giannis cards we recommended to our premium members over the last few months, and sold today, you'd be up 10%-25% on all investments.
The Risk: His cards aren't cheap, but they won't be, because his legacy has already been somewhat cemented. The only potential downside is that if you're in it for the long haul with Giannis, there's a risk you could be buying in at the peak - although I really think that's highly unlikely, as his cards still have plenty of ceiling.