Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
James Bouknight is 21 years old and was selected by Charlotte Hornets with the 11th pick in the 1st round of the 2021 NBA Draft.
In December, Charlotte missed 4 key players (LaMelo Ball, Terry Rozier, Jalen McDaniels, and Mason Plumlee) due to Covid protocols, leading to Bouknight getting his first real shot in the NBA. The young player exploded a career-high 24 points and six three-pointers on December 12th against Sacramento.
In the six games that he’s played 20+ minutes, Bouknight averaged 15.2 points & 4.5 rebounds on 44.8% from three. Although it’s a small sample size, Bouknight projects to be a great player with star potential.
With Miles Bridges' looming free agency, Charlotte may not be able to retain Cody Martin. This may lead Bouknight to crack the roster and land a larger role as a spark plug and shot creator in the 2022-23 season.
As any other young bench player, without playtime, he will not be able to shine. But looking at the talent he has displayed, he will slowly but surely climb up the ladder.
His cards are cheap anyway, so the risks are low. And chances are his prices will most probably jump in the upcoming seasons.