Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
In 2021, Williams and Gordon were arguably the best running back duo in the NFL. They had precisely 203 rushing attempts each, both finishing with over 900 rushing yards.
Splitting carries with Melvin Gordon last season, Williams totalled 1,219 yards from scrimmage and scored seven touchdowns in Year 1. He became a fan favorite in Broncos Country during his rookie season. Fans fell in love with him for his ability to break tackles, a stat category in which he led the league.
According to Touchdown Wire’s Doug Fararr, who recently released his list of the league’s top 11 running backs ahead of the 2022 season. Fararr has Williams ranked third, only trailing Jonathan Taylor and Nick Chubb.
And undoubtedly, fans and pundits are expecting even bigger numbers from Williams in the upcoming season.
The real risk with Williams is that his cards are already pretty expensive and not QBs don’t usually make great long-term investments. So, the way to go is to buy low during offseason and flip after a big performance.