Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
After an impressive final run in 2022, Tatum was back on the war path, leading the Celtics to the 2nd best record in the NBA this season. And oh by the way, he finished this season scoring over 30 points per game. All of this despite a shocking coaching change to start the season. The man can do it all. Next up is another run at an NBA championship. The Celts are narrowly favored to win the Chip this season. At the time of this article (up 2-0 against the Hawks), the Celtics have the highest odds to win it all this year (+270).
At 25 years old, the third overall pick in the 2017 Draft has quietly become one of the league's best players. He is the clear alpha on the Celtics. While you may hear Jaylen Brown trade rumors, no such rumors exist for Tatum. From a likability standpoint, the introverted Tatum is gaining more and more exposure. His adorable son “Deuce” likes to join dad for his post-game interviews. And I’m starting to him on more and more commercials, adding to his popularity. With all of the attention on guys like Ja Morant, Luka and even the 2021-22 rookie class, the reality is that Tatum very well could be the main guy to invest in moving forward.
He's already proven to be a franchise cornerstone number one player and has tons of investable cards that are relatively inexpensive and super achievable compared to those of his peers - not to mention low POP count as a 2017 rookie, when there were still lower print runs, thus less supply. Playing in a major market only adds to his value.
It takes an awful lot for a current superstar NBA player to raise his sports card value. Tatum will need to add an NBA championship and/or NBA MVP to see such an increase. The question is not “if” but “when” Jayson will add these to his mantle. But it may take a few more seasons until this is fulfilled.
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