Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
In case you're just waking up for the NBA Playoffs, Tatum led the Celtics to a 26-6 finish since late January to vault them into the #2 seed in the East.
Then, Tatum, rapidly becoming a superstar, led the Celtics to a sweep of the former Super-Team Brooklyn Nets.
Even more impressively, he led the Celtics to wins in Game 6 and Game 7 of a 3-2 series comeback against the defending champion Milwaukee Bucks, sending his Celtics to the Eastern Conference Finals.
At 24 years old, the third overall pick in the 2017 Draft has quietly become one of the league's best players. With all of the attention on guys like Ja Morant, Luka and even the 2021-22 rookie class, the reality is that Tatum very well could be the main guy to invest in moving forward.
He's primed for at least a few more big performances in this year's NBA Playoffs, but even if that falls apart, he's already proven to be a franchise cornerstone number one player.
He has tons of investable cards that are relatively inexpensive and super achievable compared to those of his peers.
Boston is a major market and after averaging 26.9 points, 8 rebounds and 4.4 assists this season, Tatum looks primed to be their leader for years to come.
The buy low moment may be over, as all of his card prices have increased over the last couple of months during the Celtics' run. As the NBA stretch run heats up, it will be exciting to see Tatum play, and the temptation will be high to cop his cards, but there will be danger in overpaying.
That said, I still think Tatum has as much room for growth as any other young NBA star in terms of card prices.