Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Jon Jones is an American professional mixed martial artist currently signed to the Ultimate Fighting Championship (UFC), where he has competed in the light heavyweight division. He is a former two-time UFC Light Heavyweight Champion, holding the title from March 2011 to April 2015 and from December 2018 to August 2020. Jones also held the interim UFC Light Heavyweight Championship in 2016. As of July 4, 2022 he is #11 in the UFC men's pound-for-pound rankings.
Jones is regarded as one of the greatest MMA fighters. Not only that, but Jones also holds the record for being the youngest UFC Champion in UFC history.
Jones was always a show-stopper in his MMA journey because his moves were out of the ordinary. He showcased unorthodox kicks, spinning back elbows, and explosive takedowns.
Jones has been a polarizing figure from athletic records to legal issues. There were several controversies around his name due to drug violations, car crashes, and negligent use of firearms. These sorts of controversies are deemed to reduce the value of his cards.