Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Justin Jefferson is a player that can potentially transcend position in sports card investing. Traditionally, QBs have been the only players with true value. Now, Jefferson (and Ja'Marr Chase) are two young stud WRs that can garner as much of a market as some QBs.
Not only is Jefferson dominating as a third year pro (88 receptions, 1,400 yards and 7 TDs as a rookie in 2020, and 108 receptions, 1,616 yards and 10 TDs in his second year), but he also is culturally relevant, as a highlight machine with a trendy TD celebration - the griddy - which now athletes in all sports flaunt.
He was absolutely dominant in a Week 1 win over Green Bay and earned a spot back in our Top 50. We are starting to see he and Ja'Marr Chase as legit longer term investments and not just flips.
WRs are an injury risk, and the fact of the matter is that Jefferson has to be on a winning team for his prices to jump.
They're pretty low this off-season, so it's a decent time to buy, but unless the Vikings compete for a playoff spot, his prices may not spike.
As long as he continues to be a solid individual performer though, his prices should hold or gradually rise.