Keldon Johnson

KELDON JOHNSON Sports Card Investment Repor

Our Investing Thesis

The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.

Our sports card investing thesis is three fold.

1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.

2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.

3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.

There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.

We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.


The Reward

Are the Spurs rebuilding around him now that they've shipped Dejounte Murray to Atlanta? Keldon Johnson is 22 years old and was selected by San Antonio Spurs with the 29th pick in the first round of the 2019 NBA Draft.

This seemingly 'low profile' player, made his first real impact when he won an Olympic gold medal in basketball as a member of the United States national team in 2021.

Johnson was the team's second-leading scorer behind Murray last season, posting averages of 17 points, 6.1 rebounds, and 2.1 assists per game while starting the most games of anyone on the roster (74). Moreover, this dazzling forward has miraculous 3-point proficiency of shooting 41.1% from downtown on five attempts per game.

And if his steady season-to-season improvement so far has been any indication, Johnson is well on his way to being All-Star material with his all-around game this season.

The Risk

There is not much risk in Keldon’s cards given that he is an absolute Flier. His cards are relatively cheap and we believe there is plenty of room for development in terms of cards’ prices.

Invest in his cards if you think that Keldon will continuously show improvements in his gameplay and ultimately land the All-Star berth.

The biggest risk now is that the Spurs barely win any games over the next few seasons since they just traded away Dejounte Murray for four draft picks and a bag of chips.

This could definitely hurt Johnson's upside.

Get the full investment report, including an in-depth look at which cards to buy now, how long to hold them and when to sell them. Get the rest. Go Premium here.

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