Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
The funny but true NFL Stat Tweeted out recently about Kirk Cousins 59-59-2 record as an NFL starter went viral. Is this good for his card value? It's probably not as bad as you might think.
The narrative here is that he's average, but that 15 NFL teams would love to have him.
The Vikings are committed to him, they're building around him, and remember, he still has Dalvin Cook, Justin Jefferson, Adam Theilen and KJ Osborn as weapons.
They also added 10 picks, five on the defensive side of the ball and two along the O-line.
They play in a pretty wide open division, and have a chance to make a run.
To make money in sports card investing, you have to "look where they ain't," and you could do a lot worth than Cousins.
Cousins may have the slimmest margin for error of anyone on our list, due to his reputation for being "average." He'll have to win to see a spike in value, but we believe he can.