Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
The 22 year old rising F1 star has all the talent and potential in the world, and is still seeking his first F1 Grand Prix win after five podiums (Podium = Top 3 finish) entering the season and one more in 2022 as of this writing.
For those of you new to F1, there's a few reasons I really like Lando Norris from a sports card investment standpoint.
- He's young, confident, British and signed a long term deal through 2025 with McLaren racing as basically their top driver
- McLaren is one of the teams in F1 committed to winning and not just being mid-pack
- He has Rookie Cards with the RC designation in the 2020 Topps Chrome and 2020 Topps Chrome Sapphire releases - a distinction on cards that I think will play a huge role in value as new investors enter the F1 space.
The risk with Norris is that he's still very unproven, compared to other drivers that you could spend money on. The question is, when you buy him - are you overpaying due to the entire hype around F1 cards right now? I don't think so personally, but I do need to point out that risk to readers of this report.
If McLaren doesn't put him in a position to win some races this year, it could get ugly as he'd be stuck there through 2025. Upgrade here to read below and figure out what this means when investing in his cards.