Lionel Messi

Lionel Messi

Our Investing Thesis

The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.

Our sports card investing thesis is three fold.

1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.

2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.

3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.

There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.

We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.

Lionel Messi

The Reward

Messi is the best footballer ever. There we said it. So why is he not first on this list? The markers are behind him for the next 6-12 months. Messi is a hold, and a hold potentially forever.

PSG will not surprise anyone with where they finish this year in Ligue 1, and he’s not even the best goal G/A leader on his team. He probably won’t win the golden boot in France and likely won't move away from PSG in the summer. I would be surprised if Messi’s market could get any more prominent in the next few months, inevitably making him a more significant risk than a reward. With all that being said, though, who doesn’t want a Messi card in their portfolio?

The Risk

There is a more immediate downside to Messi than the upside. That is not because he is terrible or because his prices deserve to come down. Still, he likely is having a market correction after overpaying from the World Cup, and there are no immediate markers for him to hit that would surprise anyone. The one thing that could change all this… is if he moves to a new club this summer.

Get the full investment report, including an in-depth look at which cards to buy now, how long to hold them and when to sell them. Get the rest. Go Premium here.


  1. Patrick Angelo on April 29, 2022 at 9:12 am

    If you are going to go high end I would skip the Spanish version of Barca Campeon. The Catalan version is a better buy. But for a better rookie investment the Mecgacracks 71-bis is the top of the top. Mundicromo or Liga del este are also higher potential investments. His WCCf is a good low/mid price card and later MGK inserts are growing in popularity due to the excellent design work.

    • Paul Hickey on May 27, 2022 at 10:53 am

      Good call on Megacracks Rookie and later MGK inserts (not too much “later” though). More to come!

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