Podcast Episode 5: What Is Digital Strategy?

Long Form Discussion With SnapShot Interactive Team

By: Paul Hickey, Founder / Lead Strategist – Data Driven Design | VP, Digital Strategy – SnapShot Interactive

In a sit-down visit with SnapShot Interactive’s web team, sales team and marketing team, my Data Driven Design teammates and I take the time to cover the following topics:

  • What is a Digital Strategy Roadmap?
  • How to execute a solid linkbuilding strategy
  • How to use competitive data to drive design and marketing strategies
  • How to set actual Google Analytics goals
  • How to build web user personas using Google Analytics Demographics & Interests data
  • Whether or not audiences truly are on Facebook.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.