Podcast Episode 6: Q&A at SnapShot Interactive

Do We Do Social Media Content? Snapchat Marketing? How far can we dig into data?

By: Paul Hickey, Founder / Lead Strategist – Data Driven Design | VP, Digital Strategy – SnapShot Interactive

One of my favorite things to do is get in a room with really smart people and let them ask me whatever they want about digital marketing.

It’s kind of like being at the plate with a full count, down by one at the free throw line, or lining up that 10 foot put for birdie.

The pressure is on, and it’s fun.

So when I sat down with my teammates at SnapShot Interactive, I let them ask me whatever they want. Here were some questions I answered in this Q&A session. Listen to the podcast below for my answers.

  • Do we do social media content creation and post on behalf of our clients?
  • Do we do Snapchat marketing?
  • How do we really use competitor web data?
  • Why don’t we “guess?”
  • How far can we really take data analysis?

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.