Podcast Episode 7: SEO Best Practices for PDFs

Riveting podcast: my side of a client call

By: Paul Hickey, Founder / Lead Strategist – Data Driven Design | VP, Digital Strategy – SnapShot Interactive

Never does a day go by when I’m not challenged in some way, shape or form. Either by a client, a co-worker/teammate, employee or family member/friend. Some of my favorite challenges come from situations when clients have realized they haven’t necessarily followed best practices, and seek my advice.

In one particular case recently, a client wanted advice on how to retrofit their PDF library for SEO best practices.

I thought my audio (protecting the client identity, etc.) would be valuable listen to as I break down the simplest way to ensure your business’ PDF library is able to be indexed, rank and found by users on Google.

Thanks for listening!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.