Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
At SummerSlam 2018, Reigns finally vanquished his greatest rival when he defeated Brock Lesnar to win the Universal Title. He then set out to be what he had always been, a fighting champion. That all changed on the Oct. 22 edition of Monday Night Raw, when Reigns announced that the leukemia that he had lived with for 11 years had returned. Because of this, he relinquished the Universal Title and returned home to fight it. Thankfully, Reigns' battle was a successful one, and he returned to Raw with renewed focus, The Big Dog battled Drew McIntyre at WrestleMania 35 and defeated The Scottish Psychopath, proving that he was as powerful as ever.
However, after missed several months in 2020, The Big Dog made a startling return after "The Fiend" Bray Wyatt defeated Braun Strowman for the Universal Championship at SummerSlam, ruthlessly attacking both men in a moment that no one saw coming. From there, Reigns enlisted the assistance of Paul Heyman as his special counsel, recaptured the Universal Title, subjected his cousin Jey Uso and became firmly entrenched as the face of Friday Night SmackDown. His status as SmackDown's franchise player was solidified when he selected first overall in the 2021 WWE Draft.
Reigns' prices are expensive and with that comes slightly higher risk. However, with his established career and accomplishments, it is pretty safe to say that he might be a good long-term investment as his price ceiling will heighten as he progresses.