Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Russell Westbrook is 33 years old, which may seem old, but Steph Curry, who still dominates is 32. Russ was drafted with the fourth overall pick in the first round of the 2008 NBA draft.
He has 13 years of experience under his belt having played in 4 teams and even though he's coming off a rough year, he's still the starting PG the Los Angeles Lakers.
Westbrook was also member of the NBA 75th Anniversary Team, he is a nine-time NBA All-Star and earned the NBA Most Valuable Player Award (MVP) for the 2016–17 season, meaning all it will take are a couple more respectable seasons, and he could go down as a top PG of all time.
Many are forgetting about him due to his horrible 2021-22 season, meaning there could be some solid buying opps.
Westbrook is super turnover prone, injury prone, and the perception is that he's the most overpaid player in the league.
With Darvin Ham now in charge of the Lakers as the new head coach, anything can happen. Proceed with caution.