Russell Wilson

Russell Wilson Sports Card Investment Report

Our Investing Thesis

The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.

Our sports card investing thesis is three fold.

1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.

2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.

3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.

There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.

We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.

Russell Wilson

The Reward

We see him as an "active GOAT" so an argument can be made that he should be ranked higher and that he's a big "buy now" guy, but the reality is that he's just as risky as anyone else, because we think it will take another Super Bowl win to ultimately make an increased card value situation stick - and that's not going to be easy.

The future Hall of Fame QB was traded to the Denver Broncos, where he has joined a squad that's basically Super Bowl-ready, but was only missing the QB piece.

Many will call Wilson "this year's Matthew Stafford," meaning, a top tier QB who gets traded to a team that was only missing a QB to content for a Super Bowl title.

The AFC gets stronger at the QB position now, making it even harder to predict who will make it to the Super Bowl. Even with the high upside, we'd wait to buy until the likely dip in November/December, and we'll know more about his playoff chances then.

It hasn't been pretty, but he has the Broncos at 2-1, tied with KC atop the AFC West.

If you own him, HOLD for sure as the upside outweighs the risk.

The Risk

The risk is that he could be past his prime. In his 11th season, there's no guarantees that he continues to dominate the way he has in the past. The fact that he'll be more and more expensive to buy into during the hype, makes him inherently risky, as expectations will be high. If the Broncos don't win, and Russell plays "just average," his prices will drop during the 2022 NFL Season.


Get the full investment report, including an in-depth look at which cards to buy now, how long to hold them and when to sell them. Get the rest. Go Premium here.

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