Sophia Smith

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Our Investing Thesis

The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.

Our sports card investing thesis is three fold.

1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.

2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.

3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.

There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.

We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.

Sophia Smith

The Reward


Sophia Smith has long been touted as the next big thing in U.S. soccer, and, after a landmark 2022 campaign, the 22-year-old’s moment officially arrived...

In the NWSL final in late October, Smith beat Kansas City Current keeper Adrianna Franch one-on-one and buried the go-ahead goal for the Portland Thorns—and then flashed an instantly iconic, meme-worthy Michael Jordan shrug. It was an unforgettable moment for the league’s 2022 MVP—a celebration she says she didn’t plan, but one that put her critics on notice.

Smith’s confidence is backed by an impressive stat line: She notched 14 goals, one fewer than Golden Boot winner Alex Morgan, and three assists through the regular season. The former Stanford star’s ascension to the top of U.S. professional soccer materialized at warp speed. She lifted the league trophy just two years after being selected first by Portland in 2020, the first teenager to be selected in the NWSL draft, and is emerging as a mainstay on the U.S. women’s national team. Smith is no longer the future of the sport—she is the now.

The Risk

Women’s soccer prospecting is a thing. It may be difficult to liquidate the cards quickly. Monitor it, make a few moves and you might earn some serious coin with the 2023 Women’s World Cup hype coming over the next year.

Get the full investment report, including an in-depth look at which cards to buy now, how long to hold them and when to sell them. Get the rest. Go Premium here.

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