My Story: How I Got Started As A Digital Marketer

It’s Ridiculous How Little The Game Has Changed

By: Paul Hickey, Founder / Lead Strategist – Data Driven Design | VP, Digital Strategy – SnapShot Interactive

Recently I did a one-hour open “show and tell” and “Q&A” at SnapShot Interactive, where my company Data Driven Design is the in-house digital strategy team and I’m VP of Digital Strategy.

Not only was it totally fun and engaging, but it was two-way beneficial in that I got to receive feedback from the team on how we can improve our offerings while educating them on what it is we actually do.

I found myself harkening back to my fantasy football blogging days in which this very domain name was used to help fantasy football owners win their fantasy leagues. What’s absolutely fascinating to me now is just how similar the digital strategy was to as it is to current clients I work with.

The concepts are much the same, only now the challenge is learning the ins-and-outs of whole new businesses and partners in weeks.

From there, we build content that’s relevant to their audiences, and do the same as what’s described in the video below to build quality web traffic and leads.

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.