Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
The Long Term: Higgins, despite some bumps, bruises and a concussion, has had a spectacular start to the 2022 season, including a breakout performance on Thursday Night Football in Week 4 against the Dolphins.
Tamaurice “Tee” Higgins is a starting wide receiver for the Cincinnati Bengals. The 5-Star high school recruit played a background role his freshman year at Clemson. The following season Higgins became a starter and led the Tigers in receptions and receiving touchdowns, while also playing a critical role in the Tigers national championship victory over Alabama. Following his junior season, where he finally crested 1000 receiving yards, Higgins declared for the NFL draft. Although he produced above average college stats, possessed elite size, and had an 81 inch wingspan, there were questions about his prospect profile. His 4.59 second 40 yard dash time was one metric causing concern. The Bengals disregarded those concerns, selecting Tee Higgins with the very first pick of the second round.
This was the same draft that saw the Bengals draft Joe Burrow with the number one overall pick.
Tee Higgins immediately surpassed Tyler Boyd as the top receiving option in Cincinnati, developing a strong rapport with Joe Burrow. He had his first breakout game in week 10, going for 7-115-1 and surpassed a 90% Snap Share for the first time. His production took a downturn after Joe Burrow tore his ACL in epic fashion the following week, however Higgins’s overall rookie season next gen stats were VERY positive. He earned 1262 Air Yards, 24 Deep Targets, and 297 Yards After Catch with only 4 dropped passes.
Just as Higgins came in to usurp Tyler Boyd, Jamarr Chase was drafted in 2021 (#5 overall) to do the same to Higgins. While Chase became the focus of everyone’s attention, Higgins continued to quietly produce in the background. The Bengals passing attack jumped to a new gear in 2021, allowing Higgins to put up 4 games of over 100 receiving yards in the span of 5 weeks. He improved upon many opportunity and production metrics from 2020 to 2021, most notably a 23.9% Target Share, 2.43 Yards per Route Run, and a top 24 fantasy ranking. He played a huge role in the Bengals legendary Cinderella run of 2021 to the Super Bowl. He grabbed 4 receptions for 100 yards and 2 amazing touchdowns in Super Bowl LVI, but it wasn’t quite enough to bring home the Lombardi trophy.
There will always most likely be more consistent hype for Ja’marr Chase, as he has reached CMC like levels from 2020. Chase could continue to hog this lime-light, only allowing for Tee Higgins to continuously break out as second fiddle, although a dang good second fiddle that still amasses over 1,000 receiving yards and double digit TDs while also potentially having the better games in playoff scenarios where defenses are bracket covering Chase, leaving Higgins wide open to wreak havoc.
*The only real risk I see in investing in Tee Higgins Rookie Cards is injury. Whether its Tee or Joe Burrow, but the likelihood of that happening should not be bet on. Tee Higgins is absolutely a guy you want rookie card exposure to heading into 2022.*