Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Much like buying Tom Brady, or even LeBron James, Mike Trout and Steph Curry - when you buy Tiger, you buy an active GOAT.
Active GOATs are like unicorns of sports card investing, because not only are you buying their past accomplishments, but you're buying their potential future ones also.
Even though Tiger is 46 and banged up, he made an amazing comeback from a near fatal car crash 18 months ago to finish The Masters, and make the cut then drop out early of the PGA Championship in May, before missing the cut at The Open Championship in July.
If he continues to play competitive golf into his late 40s and 50s on the Champions Tour (formerly the Senior Tour) and generates some hype and media coverage around his play, his card prices will skyrocket.
Well, since everyone knows Tiger, he tends to be the first golfer that sports card investors buy. Because of this, his prices are pretty high - always. When the sports card market really took off in 2020 and peaked in early 2021, many Tiger cards jumped in price, and while they've come down a bit since then in recent sales, those who bought him high aren't necessarily willing to sell him at a loss, given he's the GOAT.
That said, the risk in buying Tiger is that it's very possible that the markers we all hope to come for his card spikes, never do.
That said, I think that he has a very high floor. Upgrade here to read which cards to buy below.