Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
The Reward: The number one overall pick in the 2021 NFL Draft has been labeled by anyone and everyone who knows anything about football as the next "can't miss" prospect with a ceiling of Peyton Manning and a floor of Andrew Luck. We've all been told to be patient with him, because he's on a really putrid Jacksonville Jaguars team with a bad offensive line and inadequate NFL coaching.
There's so much hype and forgiveness related to Lawrence, that when he finally does put together some strong NFL performances, it seems likely his card prices will reach levels unattainable for the common collector or investor. He's high on our list now, because his hype has died down midway through his rookie year, and his prices are still within reach for many.
Doug Pedersen is in place, and he won a Super Bowl with a second year Carson Wentz and Nick Foles at the helm.
Travis Etienne should be back to full strength this year, giving him the backfield weapon he expected to have in his first season, and he has several solid young wide receivers.
I'm feeling a huge sophomore jump for Lawrence, which means his cards could be at an all-time floor.
The Risk: It feels like at any moment, Lawrence could turn into either Patrick Mahomes or Ryan Leaf, and it is that variance that both simultaneously scares and excites sports card investors.