Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Vladimir Guerrero Jr.
The Reward: The dude is only 22 years old, and already racking up slugging stats, awards and notoriety. In just his third season, 2021, he led the majors in HR with 48, Runs with 123, On Base Percentage, Slugging Percentage and Total Bases, batting .311 and driving in 111 runs.
In two and a half seasons (2020 was COVID shortened), he already has a Rookie of the Year Award, a Silver Slugger Award, been named an All-Star, and finished second in AL MVP voting.
The Blue Jays barely missed the playoffs in 2021, and have a solid roster likely to be in contention in the next few years.
Baseball-Reference.com projects Vlad Jr. batting .293, hitting 31 HR and driving in 91 runs in 2022.
The Risk: I honestly don't see much risk or downside in investing in Vlad Jr. right now. He's the son of an iconic Major Leaguer with a solid sports card market himself, and he projects to continue to earn fans and grow his own market. As young stars go, Vlad Jr. is on the safer side, and carries more reasonable prices on all levels of his cards, making him pretty low risk.