Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
The 6'3", 232 lb. senior certainly has an NFL body, and experience playing against both Big Ten and SEC competition. His 2021 stats weren't near that of CJ Stroud's or Bryce Young's, but he apparently has an NFL arm. He's also about half the price of Stroud and Young from a Bowman U perspective, meaning there's less of a risk and possibly just as high of a ceiling.
He's #21 on Mel Kiper Jr.'s Big Board, making him a potential first round pick. But there is some confusion, as some sites report he's now in the Top 5 on Kiper's big board, ahead of Alabama's Bryce Young.
Levis, who transferred to Kentucky from Penn State, made some "wow" throws last season. He has a powerful arm, though he needs to be more precise. He threw too many picks, trying to force a few too many into tight windows. Levis also can beat defenses with his legs; he had four rushing scores in the win over Louisville. Consistency is an issue, but Levis' traits are intriguing.
I recently went through all of Levis' throws in 16 starts at Kentucky, and I was extremely impressed. He has a rocket launcher for an arm; the Penn State transfer makes some "wow" throws. That has gotten him into trouble at times -- he has four picks in three games this season -- but it's clear watching him that he believes he can fit the ball into any window. My comp is Matthew Stafford. Levis plays in a pro-style offense at Kentucky, and he's not going to need much time to adjust to the NFL. He doesn't have a great supporting cast of playmakers around him, but he makes it work. He can maneuver the pocket and throw on the run. He's the real deal, and he's going to battle to be the top signal-caller in this class, though I want to see him clean up the mistakes and limit his turnovers.
The real risk investing in Levis cards is that he could very easily slip to the second or third round of the 2023 NFL Draft. For the hype machine to really take off in April so investors can cash in on his cards, he has to hit the first round.
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