Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
The Reward: Who is Yunus Musah? Don't feel bad at all for not knowing, and don't feel like you can't invest in soccer cards just because you may not know anything about soccer. Musah is an 19 year old prospect from Brooklyn, NY, who plays in the top league in Spain, La Liga, for Valencia CF. He is one of the least hyped and least known or talked about prospects outside of true soccer / football heads.
There are a couple interesting things about him though. Many experts feel that even though he hasn't made it on the field much just yet for Valencia, that the skills and speed he has displayed in limited time puts him in a category of rising stars destined to play in a larger international soccer market within the Premier League or La Liga one day.
So seeing him as a future star for a massive brand is one important thing for his future card value.
But perhaps even more exciting is that he is a member of the US Men's National Soccer Team, which will in all likelihood be a contender in the 2022 FIFA Men's World Cup.
And he didn't "just barely make the team." In fact, he was eligible to play for either England or the US, and was highly recruited to both teams, but chose the US.
So while guys like Christian Pulisic and Weston McKinnie are the guys most people know about related to the USMNT, it's actually Musah that I believe will rise the most in notoriety and stardom over the next few years.
Musah has played quite a bit in the first several games for Valencia CF in 2022-23, which is a great sign. He has four starts, two assists and five shots already. Look for more big things from Musah soon.
The Risk: Musah is definitely a risky play. He could be "stuck" in Valencia long term, and while that could be good for his development, it would be bad for his exposure.
He also may not play much on the USMNT for the next couple years, as he is only 18, and not everyone makes the impact that Kylian Mbappe and Ansu Fati have made at that age.