Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Zach Wilson is the starting quarterback for the New York Jets. The New York Jets geographical region has the largest TV market size in the country, and therefore will get TONs of pre-season and in-season media coverage. Born and raised in Draper, Utah, Wilson attended the local high school of Corner Canyon High School. He was not a highly-touted recruit (3-star QB recruit by 247Sports) but was an honor roll student, varsity basketball player, and threw for over 2,700 yards as Corner Canyon High School’s starting quarterback as a junior and senior. He graduated early in 2017 and originally committed to Boise State before decommitting & pivoting to the BYU Cougars soon after in order to stay closer to home. Wilson’s BYU career during his first two seasons was less than ideal; through two seasons, Wilson threw for 3,960 yards, 23 touchdowns, 12 interceptions, and a 7.9 yards per attempt average. But, he took off in his junior season. His completion percentage jumped to 73.5-percent, threw for 3,692 yards, 33 touchdowns to only three interceptions, and averaged 11 yards per attempt. He even flashed his 4.71 40-yard dash by running for 10 touchdowns.
Blessed with a snappy right arm, Wilson has thrown passes as far as 65 yards through the air in his senior year (against WKU, to be exact) with little more than a flick.
Zach Wilson’s breakout junior season prompted the New York Jets to draft him with the second overall pick in the first round of the 2021 NFL Draft. Wilson’s rookie season, as most rookie seasons, was a roller coaster. The Jets won three of Wilson’s 13 starts. His 6.1 yards per attempt ranked 32nd at the position. His QBR (28.5) finished 30th among quarterbacks. Wilson’s 2,929 air yards finished 27th at the position. He finished his rookie season with 2,334 yards, nine touchdowns, and 11 interceptions along with 185 rushing yards and four touchdowns. He ended up with 151.9 fantasy points, which finished 30th among quarterbacks.
However, Zach Wilson did flash the talent and skill that led to him being the number two pick. Wilson’s 43 deep ball attempts finished 25th among quarterbacks, and his 39.5-percent deep ball completion percentage was 15th at the position. His 7.6 air yards per attempt finished 20th at the position. His 7.8 accuracy rating ranked 12th among quarterbacks, and his 60.5-percent red zone completion percentage ranked ninth. Needless to say, there is plenty to get excited about.
The Jets have continued to build around him this offseason as well, drafting a new No. 1 receiver in Garrett Wilson, new No. 1 running back in Breece Hall, as well as adding more talent to the offensive line in free agent Laken Tomlinson. Wilson now has a good supporting cast, which shifts the pressure to him to prove he can take advantage and showcase his talent.
With youth, an incredible arm, draft pedigree, and a massive fan base on his side it won't take much to get people excited about Zach Wilson. We see a TON of sales volume on Zach Wilson’s 2021 rookie cards because people are placing their bets/making their investments on him breaking out and being the next Superstar of the NFL.
I can't help but think of Wilson as a solid buy low now, with Joe Flacco leading the Jets to a comeback win over the Browns in Week 2. Wilson's prices are down 38% over the last 365 days, and down 22% over the last 90 days, while his sales volume is up 147%.
When at BYU, he never played an elite level SEC caliber defense. Therefore, we could very well see more of his poor accuracy and decision-making statistics from his rookie season carry over to his second season. Also, when Zach missed 2 games with injury last year backup QB Mike White looked like the savior for many Jets fans, and many fans quickly jumped ship on Zach to throw all their savings into Mike White rookie cards only to have him fall back into oblivion 2 weeks later. The truth is with 2021 Prizm having just been released on June 10th there is a limited supply premium already baked into the rare card prices of Zach Wilson PLUS Optic AND Select releases are looming in the next month or two. The Jets are in a very difficult division and conference, and Vegas has their win total at 5.5 - one of the lowest in the league.
Thanks to Andy Cason from Football Card Quest for Contributing To This Profile.