Sports Card Hobby Fight: Data vs. Opinions: Chris McGill of Card Ladder and House of Jordans Joins

Welcome NoOffseason.com Family! We are so happy to have you with us to help you make money flipping sports cards using Data Driven Sports Card Investing.

On today’s show we have a special guest co-host - Chris McGill, founder and leader of Card Ladder - a top data app for sports card collectors - and collector known as “HoJ” - which stands for House of Jordans.

We discuss…

Big picture industry metrics (total sales volumes on the secondary market, price index movement for specific players/categories, stuff like that).
Approaches to collection building from my vantage point — which players I like to collect, which cards of theirs I like to collect, things in that realm.
Approaches to collection building from your POV — riffing on what you like to collect, why it appeals to you.
Big picture collecting philosophy stuff — for example, how important is rarity?
What even is rarity?
How much does aesthetics matter?
How about brand premium?
What role does the history of sports cards play in collecting?
What are ways to research and identify cool cards?
How can anthropology, sociology, psychology, economics, evolutionary biology, and other fields explain how and why we behave the way we do as collectors?

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Paul Hickey is the founder of NoOffseason.com, home of the Formula-Based Sports Card Rankings, The Premium Pod, Sports Card Investment Report and The Sports Card Strategy Show.