Sports Card Strategy: Making Sense Of The Modern Card Market – Learn From My Mistakes!

I re-entered the Sports Card hobby in January 2021 after a 30-year hiatus, and it took me at least six months of making mistakes before I finally started to figure out the way the modern card market works.

Like many folks my age (I'm 40), I was thinking about Fleer, Upper Deck, Hoops, Donruss and Topps. And I was thinking Series 1 and Series 2 and that's about it.

But as I came to realize from jumping back into the hobby with both proverbial feet, and some fun money, we're living in a world of weekly product releases for all major sports, which is just one of several major factors in the fluctuating sports card prices.

In this week's show, Murph and I break down not only the release schedule and the mass confusion it can create unless you follow things closely, but also the flippable window created by a balance of hype machine and timing of new product releases.

Finally, we wrap with the importance of having a playbook or game plan for each product that you buy.

And of course, we hit on which products to buy, and which to avoid if you're just getting back into things.

After all, you can buy anything for fun, but if you actually want to make money in the hobby, you've got to follow things closely and put the work in.

This video is brought to you by Market Movers App by Sports Card Investor. Save 20% on by using the promo code "nooffseason" or clicking here -

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Paul Hickey is a Digital Creator, who builds WordPress websites for small businesses, runs an eCommerce Sports Cards and Digital Collectibles business at, authors books and creates digital art in the form of NFTs (Non-Fungible Tokens).

In each of his entrepreneurial endeavors, he believes it's important to create a community. He strives to do this by creating helpful content for his audience (community members) to learn about the topics he's interested in.

This is why he creates content on the following topics:


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