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What Is NBA TopShot? I Finally Got A Pack!

NBA TopShot is the brainchild of the NBA and Dapper Labs. In short, TopShot is a marketplace for digital NFT collectibles in the form of NBA game highlights called "moments."

The best way to think about these "moments," is as digital trading cards. Just go to and you'll see what I mean.

There are sets and subsets (referred to as parallels - when we were little we called them "special cards"). There's Series 1 and Series 2, and debuts (useful for players who have been injured and haven't debuted in the league yet.

You can buy digital "packs," but only during "drops" which are freaking hard for busy working dads and husbands to make happen, but I finally got one!

There's also a marketplace where you can easily list your moments for sale.

In this video, I review my most recent pack, and analyze what I like and don't like about the moments I pulled.

I also show how easy it is to list your moments for sale in the marketplace.


Paul Hickey is a Digital Creator, spending about about 60% of his work time building WordPress websites for small businesses, 20% of his work time running an eCommerce Sports Cards and Digital Collectibles business at and another 20% of his work time authoring books and creating digital art in the form of NFTs (Non-Fungible Tokens).

In each of his entrepreneurial endeavors, he believes it's important to create a community. He strives to do this by creating helpful content for his audience (community members) to learn about the topics he's interested in.

This is why he creates content on the following topics:

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