The Fanatics Trading Cards Company led by Josh Luber, just launched their first product at zerocool.com - a Blind Dutch Auction site for selling cards from culture, with various IP.
The first launch was using Gary Vee's VeeFriends IP, and it got a lot of attention - mixed reviews - from the sports card world - but nobody can deny the success of the release from a dollar standpoint with high resale value.
In this clip from the Sports Card Strategy Show with co-host Greg Lanctot, I explain more about this release and what it actually means for sports card investing moving forward.
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