Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
While Zion had a hot start to the season, earning a starting spot on the Western Conference All-Star team, he finished up the year in his standard fashion by not playing; featured in 29 games this season, after missing the entire ’21–22 season to a broken foot, Williamson last played on January 2nd, missing the final 55 games of the ’23 season. This season marks his second selection as an NBA All-Star, averaging 25-7-3 over his short 4-year career.
With Zion having the offseason to nurse and recover from the nagging hamstring injury that sidelined him this season, the younger, developing Pelicans will be a serious contender out of the West once Zion is 100% again. The future is extremely bright for Zion barring continued, prolonged injuries.
Card owners of Zion, especially the ones who have held for the last two years or bought in at a low price point over the last 12 months should take advantage of some possible, available returns right now! Over this past week, during the Eastern and Western Conference Semi-Finals, Zion’s cards have been up nearly 45% in total volume with sales prices slightly rising. Sell while you can until the end of this season or hold until next season when he’s back on the court.
POP count. Zion has more base PSA 10s than almost any other player, meaning there will likely always be a huge supply of his base cards. Thus far in his career, the demand has been high enough to keep the value up, but that demand will be based on if he can stay healthy and his future performances. Across his four seasons in New Orleans, the 22-year-old has made just 114 appearances and was sidelined during this year's play-in tournament and last year’s first-round playoff exit to the no. 1 seeded Phoenix Suns.
Another, and maybe the most significant risk is his rollercoaster of health and the injuries he incurs annually. With Zion leaving this season as cleared to play by doctors, but in his own words, “not feeling like Zion”, it’s unclear if we’ll ever see him reach the full, generational potential we once thought.
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