Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Kirk has quietly been one of the best slot receivers in the league and has been listed by ESPN as the Jags’ most underrated player heading into this season. Earlier this offseason, Kirk signed a four-year, $72 million deal with the Jags’.
As for Kirk’s skill set, he brings traits to the offense that could help him prove that he’s well worth the money the Jags invested in him. The most notable skill he brings is his ability to help the team with explosive plays out of the slot, which was something he did well for Kyler Murray and Co. in Arizona.
In 2021, Kirk finished with a 23.9% DVOA from the slot or tight to the line of scrimmage on 81 passing targets. In the limited time he was on the outside, Kirk was even more successful, posting a 27.7% DVOA. He was in the shadow of DeAndre Hopkins and A.J. Green on the outside, but Kirk’s ability to become a reliable target for Kyler Murray downfield helped elevate the Cardinals offense. He’ll look to do the same with Trevor Lawrence in Jacksonville.
He looks like Trevor Lawerence's favorite target thus far, catching six of 12 targets in Week 1 for 117 yards, and hauling in all six of his targets in Week 2 for 78 yards and two scores.
Kirk is an absolute Flier and he is less risky. His cards are primed to appreciate during the upcoming season. So, the best time to buy is during the offseason now.