Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
Through the first three weeks of the NFL season, Lamar Jackson has emerged as the #1 candidate for NFL MVP, which means I feel really good about myself right now - as I have been very adamant that Lamar was a top sports card investment since last December.
While I don't blame you if you sell now, the upside is still there to hold. From BaltimoreRavens.com...
As Lamar Jackson was doing "Lamarvelous" things against the Miami Dolphins in Week 2, the crowd at M&T Bank Stadium began an "MVP" chant.
After another dose of "Lamar football" this past Sunday against the New England Patriots, a number of NFL analysts and pundits have joined the chorus. A week after entering the MVP conversation, Jackson has taken over the conversation.
Jackson soared from No. 4 to No. 1 in NFL.com's Jeffri Chadiha's weekly MVP Watch.
"Buffalo's Josh Allen might have started this season as the clear favorite to win the MVP award but Jackson has closed that gap in a hurry," Chadiha wrote. "It feels like Jackson has produced so many jaw-dropping feats in his brief career already that we take his current success for granted. Don't make that mistake.
The Risk: Honestly, the only risk with Jackson over the next six years is injury risk. As long as this dude stays healthy, the record-breaking performances, highlight reel plays and even Super Bowl wins are inevitable. His card prices are low enough to put him on the mid risk level right now. As long as you can buy the right cards and the right prices, you will have many moments to make plenty of money off of Lamar's cards.
Due to an ankle injury on December 12, 2021, Jackson missed most of the rest of the season with an ankle injury after being carted off in the first half of the Ravens' Week 14 game against the Browns. The Ravens then missed the playoffs, which could prevent a further dip in pricing over the next few weeks/months, presenting a prime buying opportunity with the ability to flip within the next 12-14 months.