Our Investing Thesis
The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.
Our sports card investing thesis is three fold.
1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.
2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.
3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.
There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.
We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.
The reality is that you'll hear many sports card content creators over the next several weeks talk about "buying LeBron," but that is too vague of a statement. To get detailed on which LeBron cards to buy, and what "The Play" is to make on him, join here.
The Lakers acquired Patrick Beverley, a proven winner, in a trade for Talen Horton-Tucker and Stanley Johnson. To me, this says they're ready to add solid role players around LeBron and Anthony Davis, and make a real championship run in 2022-23.
This makes now a really good time to look to invest in LeBron cards, and probably hold any you already own for a better time to sell.
LeBron is a lot like Tom Brady as a sports card investment. He was just named the number 2 player of all time in the NBA, and he has a ton of upcoming markers. He's still at the top of his game, having just signed a two year extension with the Lakers.
Even if the Lakers don't make it to another NBA Finals in the next two seasons, James has plenty of upcoming career markers: playing on the same team as his son, All-Star appearances, retirement, Hall of Fame and potentially even breaking the all-time NBA scoring record in the process are all sure to move his card value in the right direction.
When he does break Kareem's record, it will be a HUGE deal and earn a ton of play in a media cycle, presenting a solid selling opportunity. Don't wait until then to buy.
While he may have a huge collector base, not everyone loves LeBron, nor thinks all of his championships are legit, due to the super team concept that he started with "The Decision."
There's also a ridiculous amount of his Upper Deck rookie cards that should be flat out avoided due to over-production.
That's why we're here to help you pick the top LeBron cards you can make money on in the future.
Of course, falling victim to buying the wrong cards or paying too much at the wrong time are the biggest LeBron risks.