Luka Doncic

Luka Doncic Sports Card Investment Report

Our Investing Thesis

The hobby is huge. There is a ton of temptation and FOMO. It's easy to become undisciplined and sloppy in pursuit of making money investing in sports cards.

Our sports card investing thesis is three fold.

1. Don't Chase. The way to make money investing in Sports Cards is NOT to chase the hot players or cards, but to have the ability to identify the NEXT hottest player BEFORE their card prices take off.

2. Stay In The Game. Since each player has a countless amount of cards, it's necessary to stay disciplined in identifying and purchasing cards that will have the ability to rise in value. Go Low / Mid Risk as much as possible. Everyone wants the big names. If the price is already high, then the upside is already baked in. Buy the dip on either the card, the player or both. Have reasonable expectations. Not every card will yield a profit, but overall, if you stay in the game, you should make 20% over the long haul.

3. Be Set Up To Sell. The most overlooked part of profiting in sports card investing is actually being set up to sell your cards. This includes acquiring cards that are frequently transacted, so as to instill confidence in your future buyer by being able to show consistent sales comps. We're not saying not to acquire short prints and variations, but if you're looking to make an ROI quickly, these aren't always the best cards.

There are two windows. The long term window and the flippable window. The long term window is when you believe a player has a season or more of relevant potential "moments" ahead. The flippable window is when a player actually never has to perform well on the field or court, but only has to generate enough "hype" to see an increase in card value.

We know that our background of professional sports front office work and player scouting, high stakes fantasy sports expertise, digital content creation and sales will make our Sports Card Investment Report a critical piece in your pursuit of positive ROI on your Sports Card Investments.

Luka Doncic

The Reward

Luka is still one of the top darlings of ultra-modern NBA card collectors, and will always have a size-able market. Many think he's a sure fire top five point guard of all time, even this early on in his career.

The more I watch him, the more I see someone destined to win multiple Western Conference Championships in his career, making multiple NBA Finals Appearances.

And now that he has Kyrie Irving as a running-mate, Dallas has a serious shot at an NBA Title in the near future.


The Risk

I don't see much risk at all in Luka. Now that he's led the Mavs to a Western Conference Finals with zero supporting cast, there's no doubt in my mind he'll eventually win multiple NBA Titles. If one doesn't happen this year, it will in the near future.

Get the full investment report, including an in-depth look at which cards to buy now, how long to hold them and when to sell them. Get the rest. Go Premium here. Already a member? Log in here.


  1. Seth Pascale on June 2, 2022 at 5:51 pm


    For basketball cards, unless it’s something very special, I should only buy PSA 10s, correct?

    • Paul Hickey on June 9, 2022 at 10:17 am

      Hey Seth,
      Yes, that’s correct. I definitely rank serial numbered autos ahead of pretty much everything, and in PSA 10 they’re the most desirable, obviously.

      But when you’re referring to base cards that aren’t short printed (not silvers, not refractors, not variations, etc.), the only thing with a chance of holding value is a PSA 10 grade.

      I hope this helps!


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